FuturLab, an indie studio who is one of few to have had success on a major platform, recently commented on their Facebook page about Sony Computer Entertainment, Apple and gaming:
It could be said that Sony has a killer strategy to build consumer interest, community support and general good PR, which is entirely true, but it’s not a strategy in the calculated sense. The people behind the push on PS Vita and PS4 are passionate people who genuinely understand what a good game is, and they’ve had their passions stoked to blast furnace temperature by the fibreless crap that is shovelled on iOS.
Between the launch of PlayStation Mobile, which recently saw over 2 million downloads for Jetpack Joyride , the PS4’s positive reveal and the ecosystem the company seems to be trying to achieve with cross-play/cross-buy/cross-play on PS3 and Vita (and PS4 eventually) and the announcement of Unity tools coming for PS3, PS4 and Vita, to me, it seems like Sony is truly taking a new approach with the PlayStation brand than they were prior to the PS3’s launch and being more open and less hard on certifications and wanting to turn the PlayStation brand into something for every type of developer.
FuturLab isn’t the only developer who had good things to say; Retro City Rampage creator Brian Provinciano recently commented about working with Sony as well:
“My plan wasn’t actually do to handhelds originally,” he explained. “It was just to do consoles and PC. But when it was so easy to develop on the Vita, well, why the heck not?”
Provinciano contrasted Sony’s approach to indie talent and digital distribution with the infamously close-minded Microsoft. “With Microsoft especially, it’s like I’m dealing with a corporation . . . You have very little control,” he said. “Like with the release date, for example, on PlayStation. You can work with them and they’ll give you feedback and say, ‘Hey, this week is pretty busy. You might want to do it another week.’ Or if you prefer, you can just say, ‘I want the game out this week,’ and they’ll say, ‘okay.’ They’ll put it out and try to promote it as well as they can.”
Seriously though, the Sony of 2013 compared to the Sony of 2005 is singing a different tune (and thankfully so!). It’s like they are getting back in touch with their roots of how they approached gaming in the PS1 and PS2 eras. The ease of distribution on the (then new) CD (and later DVD) formats and openess to games is what made PlayStation such a power player against Nintendo and SEGA.